Creative Director
Brand and Big Ideas
Featured Work
BRAND: Protected Trust Services
BRAND: Alias Travel
BRAND: Cineon Interactive Training
BRAND: Wahu!
BRANDED CONTENT: Land Rover Defender OCTA
VISUAL IDENTITY: Xerox
BRAND EXPERIENCE: Ghostbusters
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BRAND CAMPAIGN: Vaillant - The Comfort Zone
CAMPAIGN: Vaillant Products
BRAND CAMPAIGN: Adidas Space for Sport
BRAND CAMPAIGN: London Mayors Office
BRAND CAMPAIGN: Spotify Advertising
BRAND CAMPAIGN: Accenture: Earth Day
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BRAND CAMPAIGN: Wall Street Journal
BRAND & CAMPAIGN: PepsiCo Europe
I've been busy
15 years experience. 5 as a CD.
I've worked B2B and B2C, both in agencies (like Saatchi & Saatchi) and in-house (like BBC Creative).
35+ awards & tech-firsts
I don't place much stock in awards but I've been fortunate to have picked up a few along the way.
Times Top list 2024
I helped my most recent agency get onto the Times top 50 agencies to work at list.
25+
Active team members at one point in time.
What sets me apart
As a Creative Director, I thrive in the high-stakes world of pitching and winning new business, combining strategic insight with compelling storytelling to turn prospects into long-term partners. Confident and commercially astute, I navigate client relationships with ease—building trust quickly, fostering collaboration, and ensuring creative solutions align with business objectives.
My approach isn’t just about great ideas; it’s about delivering results. I implement streamlined creative processes that enhance efficiency without compromising creativity, ensuring teams work smarter while producing standout work that drives growth.
Experience
Boulder Group - Creative Director - Feb '23 - Present
While in my Creative Director role at the Boulder Group I've directed award winning campaigns for clients who are changing the world for the better. I've implemented and enforced standardised creative processes which has led to greater efficiencies, increased profitability and, arguably, better work.
As a director level talent I've overseen our young talent initiative - including under-represented groups through the Good Nugget scheme. I've also helped shape the day-to-day culture of the agency - even being awarded 'Times Best Agencies to Work at 2024'.
Experience
Omobono & TMP - Creative Director - Jan'20 - Jan '23
In this role, I oversaw creative teams, conceptual creatives and designers across multiple time zones, to create highly tactical comms for Fortune 500 companies.
I'm honed my craft as a hands-on Creative Director. I got stuck in where necessary and oversaw where appropriate.
To this day, I continue to be a pitch-leader and team-player. I was the go-to CD for campaigns that aim to generate positive behavioural change.
Experience
BBC Creative - Senior Creative - Jan '19 - Jan '20
In this role, I was charged with raising the creative quality of projects across BBC News and BBC World Service. I consulted for teams across AAA entertainment franchises, led pitches on new TV series, launched World Service podcasts into India and helped on a major News rebrand.
Experience
Omobono - Senior Creative - Jan '18 - Jan '19
In this role, I worked exclusively on the agency’s biggest client - Accenture - working across their major campaigns, worldwide comms and special ABM opportunities.
Experience
Saatchi & Saatchi - Senior Creative - June'15 - June '17
At Saatchi Pro, answering exclusively to the ECD, I acted as creative lead across several major clients and led pitches for new business - I was part of a team that turned the agency into Saatchi's most profitable agency in 2017.
Experience
Spinnaker London - Creative - June '12 - June '15
This role involved high-level digital concepts for entertainment brands. At this agency I won multiple awards and achieved several tech-firsts - I worked with clients like Sony Pictures, Tabasco and Paramount Pictures.
Strategy
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
Planning
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
Experiential marketing
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
Social Marketing
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
Influencers Marketing
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
Media Consultation
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
What people say about me
Danny Roca
Head of Strategy
"Steve brings ingenuous ideas, flashes of brilliance and exciting creative to every project he works on. His dedication to delivering high quality, multifaceted, big ideas that work across multiple touchpoints and channels is refreshing. He is able to work at speed and is always an amazing and successful pitch partner. A perfect creative leader for any strategist."
Kieron Hunt
Senior Designer
"Steve is an excellent creative and Lead. He is thoughtful, decisive and has a great understanding of concepts big and small. In my time at Omobono I have seen Steve come in at the final hour and breathe new life into project after project garnering lots of client approval along the way."
Alex Ward
Snr Creative, Ogilvy
"Extremely hard-working and talented, Steve is an excellent source of exciting new ideas. He's constantly innovating and discovering new ways for creativity to solve business problems. His dedication to any project, whether professional or personal, inspires both clients and his fellow creatives alike. Not only is Steve a fantastic motivator, he also goes that extra mile to help out those who need it. An absolute pleasure to work with."