PepsiCo Europe
When PepsiCo approached us in 2023, they were looking to simplify their internal processes across a vast, complex organisation of over 250,000 employees. A top-down, one-size-fits-all solution wasn’t going to cut it.
Problem
The challenge was to find a way to implement small, manageable changes that could resonate with teams across different regions, cultures, and languages. These incremental improvements needed to accumulate into significant savings and operational efficiency on a global scale.
Big Idea
Radical Simplification - an extreme overhaul of PepsiCo's entire systems and processes. But not all at once - in small iterative movements that all add up to counter inefficiencies and create colossal savings.
Creative Solution
An entirely new visual identity focus on the theme of 'simplification in progress' - a way of distinguishing the Radical Simplification campaign from other internal comms. And a multi-phase internal campaign to usher in a new era of simpler working practices.
The Creative Approach
To change any employee behaviour in an organisation the size of PepsiCo Europe (approx 250,000 people) you have to get organised. We devised a simple 4-step plan that could be rolled out across multiple markets and languages.
Simplify the messaging and align the workforce with shared goals
Create a visual identity that makes simplification stand out
Empower the employees with handouts, processes and toolkits
Activate the internal campaign with content that cuts-through
Simplify the Messaging
The Simplification Messaging focused on three core pillars: empower, grow, and save. Our approach was designed to streamline processes, giving employees the confidence to make informed decisions, communicate more clearly, and maintain a balanced workload, ensuring every voice was heard.
A New Campaign Identity
We crafted a fresh visual identity for PepsiCo’s Simplification Initiative, ensuring it aligned with the campaign's core theme of simplicity. Our design incorporated clean, modern fonts, streamlined logos, and cohesive iconography.
We extended this refreshed look to all internal communications, creating branded assets such as email templates, PowerPoint presentations, screensavers, and Zoom backgrounds — maintaining consistency and reinforcing the message of simplification throughout the organisation.
Campaign Activation
We developed a clear, company-wide roadmap to guide the simplification process, while personalised plans provided employees with immediate, actionable steps they could implement right away. Finally, by capturing feedback, we refined the approach and kept enthusiasm high, creating a culture of continuous improvement and collaboration.
Driving continual engagement
We created the Zero Hero Campaign for PepsiCo to drive employee engagement through a fun and impactful competition. The campaign encourages employees to submit ideas for improving efficiency and achieving zero waste, with the incentive of a cash prize. The goal is to inspire the workforce to streamline their daily tasks, reduce waste, and increase productivity.
