Land Rover
Working with the incredibly talented team at Imagination, my team was tasked with creating a stunning 3D animation to help launch the new limited edition Land Rover Defender OCTA.
Creative Dev
We worked hand in hand with the team at Imagination to help craft a story that delivered on the key proof points of the new OCTA vehicle, developing storyboards and early stage animation tests to help realise the ambition for the film. With a short production lead time it was key that all parties were aligned from the outset, allowing us to focus on R+D for more complex animations and comps.
Modelling
We built realistic terrain environments that represented the base and mid tones of our music track, undulating and moving to the beat of the music. To give a dark and ominous tone to our landscape we used Obsidian as a material, providing a raw, yet also beautiful, feel to our world – much like the Defender OCTA.
This hyper realistic environment built and adapted, along with the sound waves, to the rhythm of the music, creating further dynamism and beat integration through perfectly sync’d cinematography throughout the edit.
Wow, what an amazing film. I’m very proud of it, and so grateful to the team. What a dream team. It looks PHENOMENAL!
Helen Bellringer
Helen Bellringer
Soundwaves
In unison with our ever evolving environment terrain, we overlaid bright and elegant sound waves that visualise the high tones of the track, further building the pace and dynamism of the film. The contrast of the bright sound waves against the dark black of the obsidian landscape creating a beautiful, futuristic blend of physical and digital textures.
Octa Mode
OCTA mode represents the culmination of our animation, a pivotal moment that encapsulates the essence of what the car is capable of. In the final sequence, we switch our blueish white hue to a dramatic scarlet red, synchronised with the corresponding shift in the music. As the transition unfolds, our environment dynamically responds, presenting a more rugged terrain that skill-fully showcases the capabilities of OCTA’s ABS and 6D suspension systems.
Final Logo Reveal
Created as an intro to our film and to be used as a stand alone asset, we looked to create the OCTA logo from the world we had built – combining our obsidian earth with diamonds and the light from our sound waves to create a beautiful and arresting opening sequence that sets the tone for our film and the power and prowess of the vehicle.
